jayantiblogshere

FIFTY STRANDS OF GREY   Does she or does’nt she …   When Clariol launched the first Hair color in the US in the 1950’s, coloring your hair was not something that normal girls did. You were either a ‘fast’ type or a hooker who desperately wanted to be blonde and hence colored your hair. Girls from respectable families did not color their hair, until the legendary copywriter Shirley Polykoff coined this tagline   Does she or does’nt she …  It was a powerful tagline that  made hair color not just an ‘ok’ thing for the ‘respectable’ girl to indulge but a statement that expressed your individuality by exercising your choice of what you wanted to look like.        Years later L’oreal encroached into Clariol’s market share with their ‘ Because I am worth it’ tagline.   More than half a century has passed since then. Hair colors of various kinds and brands have exploded into the supermarket shelves and have gro...

Those were the best days of my life. Amma recalls her childhood. She was the first child born in the family.  She was pampered, adored and indulged by her otherwise disciplinarian grandpa, grandma,  father, mother, uncles, aunts, servants and even a wet nurse when she was born. Ten years of wait filled with prayers and visits to various pilgrimage sites by her parents went into it. Precious child that she must have been, she got the best of toys, tHe best  of cookies and best of everything  that money could buy in a small indian village in the early 1950s. When electricity and photography were still rare in rural India,  she was the most photographed child of those days in Thanjavur or possibly in all of India. ( some photographs which have survived  will be uploaded soon ) Amma celebrated her sixtieth birthday sometime back. She was asked this question by her children that would come up as a blog prompt prodding her daughter to write a blog abou...