Horn Not ok
please
( Buri Nazar wale tera
muh kaala …)
An entire generation
if not a couple of generations in India have grown up mildly wondering what ‘Horn ok please’ meant.
Along with Buri nazar wale tera muh kaala
Translated in the
literal sense it means
'Hey you with evil intent... your face is black'
Sounds like poor translation. Actually it means - hey if you're thinking about messing around with me, well.... bad for
you because if you do so, you'll be in trouble.
So much machoism packed in just six words.
Buri nazar wale tera muh kaala
Buri nazar wale tera muh kaala
We knew what
is meant in the literal sense, but it is the context that eludes many.
Never mind, some
things are better left untranslated.
Written not in the
Devanagari ( Hindi) script but in the Anglo Saxon ( English) script India’s truck manufacturers have always maintained a
standard.
As the massive macho
beast of Trucks traverse through the hinterland of India where the majority of
the illiterate population can hardly decipher the Devanagari script leave alone
the queens language, ‘Horn ok please’ and ‘Buri
nazar wale tera muh kaala’ have pretty much remained entrenched in the
vocabulary of our National highways.
Ah. Not to forget the
lotus that is painted in various hues and colors on top, below or besides the
middle word OK on posterior of that beastly truck.
Many an arm-chair intellectual across the sub-continent has
tried to decipher and decode the inner meaning and hidden philosophy
behind ‘Horn ok please’ and ‘Buri nazar wale tera muh kaala’
Here is one such humble attempt by yet another one.
In the good old days
the Lotus was not just the symbol of a struggling political party that was to
see better days in the future, but also the brand of a bathing soap that the
TATA group manufactured and successfully sold along the hinterlands of
India. That is how every TATA truck would have OK painted right in
the middle under which was TATA inscribed as the manufacturer of the
vehicle as well as the bathing soap.
Horn Please was a
simple plea by the driver of the heavy and long vehicle to alert him if you
were planning to overtake him. Those were not the days of eight lane national
highways. There was not even a divider or lane markings in much of the state
highways. The truck driver had his blind spots and so it was only fair that
you honked or rather blew the horn and let him know you were getting ahead of
him.
A small piece of
publicity for TATA- ka-OK-dhulaai-ka-
saabun was the beginning of what today is known as brand placement in the
world of marketing and advertising.
Tata ka ok dhulai ka sabun, like any other fast moving consumer good, had a relatively short life span and died a natural death. However the symbol remained.
Somehow vehicles manufactured not only by the TATA motors but also their competitors Ashok Leyland, Eicher and others followed suit with BLOW HORN and HORN OK PLEASE became the mantra of highway driving with a colourful lotus painted in between.
Somehow vehicles manufactured not only by the TATA motors but also their competitors Ashok Leyland, Eicher and others followed suit with BLOW HORN and HORN OK PLEASE became the mantra of highway driving with a colourful lotus painted in between.
Buri nazar waale tera
muh kaala in the Anglo saxon script still requires more research before we can
decode the symbolism and solve the a mystery.
Let us concentrate on Horn OK please.
We horny Indians like
to blow the horn.
Let us keep it simple, we like to honk.
Let us keep it simple, we like to honk.
Honking for us is not
just that universal expression among drivers worldwide of showing the middle
finger or calling out err...a certain anatomy of the other driver’s mother or
sisters… pchhh…
Our driving schools teach
us to honk.
We need to honk
when we are at crossroads
We need to honk when
we want to overtake the vehicle ahead of us.
We need to honk when we make catcalls (eve teasing as we call it locally) at that sissy female
driver as we pass along.
Honking is a part of
our macho tradition.
The instrument called the horn that used to be fitted out in our autorickshaws and our lorries and trucks and possibly in our ambassador cars was possibly conceptualized and designed by a very horny teenager.
The instrument called the horn that used to be fitted out in our autorickshaws and our lorries and trucks and possibly in our ambassador cars was possibly conceptualized and designed by a very horny teenager.
In a sexually
repressed country like ours the auto driver and the lorry driver seek some
much
needed relief by frequently pressing the horn.
Blowing the Horn is
entrenched in our
culture. Admittedly we did not have so many vehicles on the
road like we have today. No one really complained about noise pollution and
there were other sources of pollution to battle with.
But things are
changing and India is shining.
It is getting cooler
these days.
We now have
airconditioned cars and buses and possibly trucks and autorickshaws in the future.
So here comes BEST (
Bombay electric supply and Transport) the public transport provider to the
Maximum city asking us to make a change that might bring about some mutation to
our cultural and genetic makeup.
All of Maharashtra
apparently has now imposed a ban on that intriguing phrase…
Horn OK please and coined a new one
Horn NOT ok please.
Horn NOT ok please.
And your first reaction
…
Huh.
Good luck BEST and
Rahul Dravid, TATA T20 and all the rest of their bandwagon.
But then on second thoughts,
as much as it is difficult to change something inherent in our culture, the change
has to begin some day … some time.
And their awareness campaign
is much needed at this point in
time.
We need lane discipline
and much more quiet and peace on the roads.
Our roads and our
buses are rather noisy places to be in and we can surely do with less noise and
more speed.
So without much ado
let us wish the “Horn NOT ok please’ campaign all the very best and to all those the
skeptics
‘ Bure nazar walon … tumhara muh kaala’ !!!
‘ Bure nazar walon … tumhara muh kaala’ !!!
Here goes a couple of other straight forward phrases on the posterior of the trucks that does not need much of explanation.
Enjoy.